Multi-Account Google Ads Management for E-commerce Portfolio

The Campaign Context

Managing a portfolio of e-commerce brands under a single strategic umbrella with standardized processes.

The Challenge

Scaling multiple e-commerce accounts simultaneously while maintaining individual brand performance and preventing cross-account competition.

The Strategy

Standardized account structure templates, shared audience insights, cross-account budget optimization, and unified reporting dashboards.

The Execution

Created reusable campaign templates for each brand category, implemented shared negative keyword lists, and built automated reporting pulling data from all 12 accounts.

Verified Results

All metrics shown are directly extracted from the advertising platform dashboard. No numbers have been estimated, extrapolated, or modified.

Key Takeaways

• Standardized templates accelerate new account launch by 70%
• Cross-account insights reveal audience segments that work across brands
• Shared negative keyword lists prevent internal competition
• Unified reporting provides portfolio-level strategic insights