What this service covers
End-to-end CRO: conversion research (analytics, recordings, form analytics, sales feedback), a prioritized hypothesis backlog, structured A/B testing with honest statistics, and implementation of winners. Built for lead generation and e-commerce, with lead-quality guardrails so conversion gains never degrade pipeline quality.
Problems we solve
- Traffic costs rising while conversion rates sit untouched for quarters
- Random testing without hypotheses — noise interpreted as insight
- Conversion gains that inflate submissions while sales quality drops
- No research layer: opinions dueling instead of evidence deciding
Our methodology
Research precedes tests, always: the conversion equation (value vs cost vs risk) diagnoses which term is broken, then the backlog prioritizes by impact and effort. Tests run to pre-registered stopping rules; winners become templates; every result — positive or null — feeds the next hypothesis. Form-level analytics and post-submit quality tracking keep the program honest about what "conversion" means.
Platforms and tools
A/B tooling matched to traffic (VWO-class, or disciplined server-side rotation), session recording and form analytics, GA4 for the measurement spine, and your CRM for the quality feedback loop.
Measurement and KPIs
Conversion rate paired with qualified-lead rate — reported together, always — plus test velocity (hypotheses shipped per month), win rate by category, and the compound metric: revenue per visitor on the pages the program touches.
Who this is for
Sites with sufficient traffic to test honestly — typically 5,000+ monthly visitors on the pages in scope — and leadership patient enough to prefer two quarters of compound gains to one week of button-color theater.
Related capabilities
Landing Pages for build-and-test scopes, GA4 for the measurement spine, Media Buying for the traffic whose yield this program raises.
Frequently asked questions
What lift should we expect?
Honest programs produce compound gains of 20-60% over two to three quarters across the tested surface — not from any single test, but from a system that keeps finding the next constraint. Guarantees of specific lifts are theater.
How do you avoid testing into bad leads?
Quality guardrails are structural: conversion and qualified-lead rates reported as a pair, CRM stage feedback in every test read, and form changes evaluated on pipeline impact, not submission counts.