What this service covers
End-to-end management of advertising across Facebook and Instagram: account structure, campaign strategy, audience architecture, creative direction, testing cadence, and weekly optimization. We run lead generation, e-commerce, and awareness programs — with Advantage+ and manual structures chosen deliberately per account, not by default. Creative is treated as the targeting it has become: we build testing pipelines that ship new concepts every week.
Problems we solve
- Rising CPAs from creative fatigue nobody is monitoring or refreshing
- Lead volume that sales cannot work — forms without qualification or feedback loops
- Fragmented accounts with overlapping audiences and untracked learning phases
- Reporting that shows clicks while the business asks about revenue
Our methodology
We start with unit economics — allowable CPA derived from your close rates and margins — then build account structure, tracking (Pixel + Conversions API with deduplication), and a creative testing framework around it. Optimization follows a written cadence: daily pacing checks, weekly creative and audience reviews, monthly structure audits. Budgets move on marginal CPA, not platform-reported averages.
Platforms and tools
Meta Ads Manager, Meta Pixel and Conversions API, Meta's native A/B testing, catalog and Advantage+ commerce formats — connected through GTM and your CRM so offline conversions flow back into optimization.
Measurement and KPIs
Qualified cost per lead, purchase CPA/ROAS by segment, creative-level win rates, and blended MER for the whole program. Platform dashboards inform; your business numbers decide.
Who this is for
Brands spending SAR 15k+/month on Meta who need the function run as a system — or businesses launching on the platform that want the foundation built correctly the first time.
Related capabilities
TikTok Ads and Snapchat Ads for demand creation beyond Meta, Tracking & Analytics for the measurement layer, and Creative Strategy for the production engine.
Frequently asked questions
Do you work with small budgets?
Our management engagements typically start where meaningful testing is possible — around SAR 15,000/month in media. Below that, we recommend a setup-and-training engagement instead.
What makes your management different?
Creative system plus revenue feedback. Most accounts we inherit improve not because bids changed, but because creative volume rose and offline conversions taught the algorithm what a good lead looks like.